Business Administration

Prof. Dr. Riaz Hussain Soomro
HEC approved PhD Supervisor of Management Sciences and Business Education Chairman


Dr. Riaz H. Soomro is serving as full professor of management sciences at department of business administration of this university. He has earned various degrees including PhD in Management Sciences from Hamdard University, Karachi in 2014, M.S. in Management Sciences from SZABIST in 2008, and Karachi, M.B.A. Finance and MA Economics degrees.
Dr. Soomro has more 20 years of teaching and research experience at university level. He has served in various reputed public and private universities of Pakistan namely Dow University of Health Sciences, Sindh Madressatul Islam University Karachi, Hamdard University Karachi, Greenwich University, Baqai Medical University Karachi and he has also served as visiting faculty/professor at CBM (IoBM), PAKIET, University of Karachi. He has experiences of working as Director of the Institute, Chairman of the department, Advisor Students Affairs, Research Coordinator etc. He has also served as member of different authorities of the university including Senates, Academic Councils, Board of Advanced Studies and Research, BoF and BoS of different universities.
Dr. Soomro has more than 28 publications in various national and international journals of high repute. His current interests of area of research are Entrepreneurial marketing, Entrepreneurial finance, Human Resource Management of Small Businesses, Small business management, healthcare management of small businesses.
HEC approved PhD Supervisor of Management Sciences and Business Education Chairman.
Department of Business Administration
Shaikh Ayaz University Shikarpur.


We strive to be a leading business institute by providing quality and excellence in developing strategic skills, managerial capabilities and research competency for producing competent Managers, Executives and Entrepreneurs.


Programs Offered

Bachelor of Business Administration ( 4-Years Program )

Scheme of Bachelor of Business Administration ( 4-years program )

BBA Program: Specialization Courses

Finance (FIN) Specialization

Course ID Course Title
FIN-501 International Financial Management
FIN-502 Security Analysis
FIN-503 Money and Capital Market
FIN-504 Financial Statement and Analysis
FIN-505 Treasury & Funds Management
FIN-506 Corporate Finance
FIN-507 Portfolio & Investment Management
FIN-508 Project Evaluation
FIN-509 Investment Banking
FIN-510 Banks Management
FIN-511 Risk Management
FIN-512 Hotel Financing & Budgeting
FIN-513 International Banking
FIN-514 Problem in Capital Investment Planning
FIN-515 Islamic Banking & Finance

Marketing (MGT) Specialization

Course ID Course Title
MKT-501 Marketing Research
MKT-502 Export Marketing
MKT-503 Advertising
MKT-504 International Marketing
MKT-505 Personal Selling
MKT-506 Brand Management
MKT-507 Logistic Management
MKT-508 Industrial Marketing
MKT-509 Services Marketing
MKT-510 Marketing Ethics
MKT-511 Marketing of Financial Services



Assistant lecturer


Business Administration


Ph.D. (Pak)

Mr. Perkash Lal

Assistant lecturer

Ph.D. (Pak)



Internship is mandatory for students in summer at the end of third year. After completion of the internship, all students are required to submit a report.