Dr. Muhammad Ali Brohi is working as an Assistant Professor in the Department of Business Administration at Shaikh Ayaz University, Shikarpur, Sindh, Pakistan. He specializes in the field of Marketing, particularly in Ethical Sales Leadership, Brand Experience, and Salesperson Behavior and Performance. He has published research papers in these areas in HEC-recognized journals. In addition to his academic career, he possesses industry experience, having worked as a Marketing Development Officer at Coca-Cola Beverages Pakistan.