Professor

Prof. Dr. Riaz Hussain Soomro

Prof. Dr. Riaz Hussain Soomro is a renowned academic, researcher, and educator known for his contributions to management sciences, economics, commerce, entrepreneurship, and digital transformation. He currently serves as a Full Professor of Management Sciences (BPS-21) and Dean of the Faculty of Management Sciences and Commerce at Shaikh Ayaz University, Shikarpur. His academic and administrative tenure spans esteemed institutions in Karachi, including Dow University of Health Sciences, Sindh Madressatul Islam University, and Hamdard University, among others. Notable roles held include Director of IBHM at Dow University of Health Sciences, Chairman of various departments, and Director of Student Affairs at SMIU. With over 23 years of experience in teaching, research, and administration at the university level, he has been actively involved in higher education, academic research, professional mentoring, and scholarly development in Pakistan and internationally. He holds multiple degrees, including a PhD in Management, MS in Management, MBA in Finance, and MA in Economics from various universities. He has served as a member of Academic Councils, ASRBs, Board of Faculty, and Board of Studies of different universities in Karachi. His research work focuses on entrepreneurship, women empowerment, digital literacy, sustainability, small business development, organizational performance, and digital media strategies. He has contributed to research publications in collaboration with international scholars, particularly in areas related to entrepreneurial orientation, brand sustainability, and digital transformation in emerging economies. He has published over 32 scholarly publications in national and international impact factor journals .Prof. Dr. Soomro has chaired multiple national and international conferences and served as an examiner for MS/PhD programs at SZABIST, Karachi, Bahria University, Hamdard University, and multiple other universities. He has guided students and researchers in developing practical and research-based solutions for contemporary business and social challenges, showcasing his strong interest in teaching, supervision, public speaking, and academic leadership.

Email Address

riaz.soomro@saus.edu.pk

Location

Shikarpur Sindh

AREAS OF EXPERTISE

Expertise in Marketting

PUBLICATIONS

Soomro, R. H., &Memon, A. (2008). Relationship Between Budget Deficit and Inflation: A Case Study of Pakistan. Journal of Independent Studies and Research (JISR) – Management and Social Sciences & Economics, 6 (1), 22-26.

Soomro, R. H., Nasar-ul-eman, S. M., & Aziz, F. (2012). Impact of Economic Globalization on Unemployment: Global and National Perspective. Interdisciplinary Journal of Contemporary Research In Business, 3 (12).

Soomro, R. H., & Mushtaq, A. (2012). Product Line Extension: A Successful Marketing Strategy to Limit Market Cannibalization in a Therapeutic Segment. Interdisciplinary Journal of Contemporary Research In Business, 3 (10), 450-455.

Soomro, R. H., Pervaiz, S., & Haider, A. (2012). Evaluating Statistical Measures of Core Inflation in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 3 (10), 456-467.

Soomro, R. H., & Riaz F., Naved S.& Soomro F. H. (2012). Comparative Analysis of Depression among Housewives and Working Women in Bilal Colony of Kornagi Area Karachi. Interdisciplinary Journal of Contemporary Research In Business, 3 (11), 354-359.

Soomro, R. H., & Aziz, F. (2015). Determining the Size of Thresholds of Small And Medium Enterprises’ Definition. International Journal of Management, IT & Engineering, 5(1), 63-71.

Soomro, R. H., & Aziz, F. (2015). Development Of Small And Medium Enterprises During Pre Nationalization Period In Pakistan: Issues, Challenges And Remedies .International Journal of Physical And Social Sciences 5(1), 230-240.

Soomro, R. H., & Aziz, F. (2015). Analysis Of Characteristics Of Small And Medium Enterprises Of Apparel Sector In Pakistan. International Journal of Management, IT & Engineering 5(1), 72-81.

Soomro, R. H., & Aziz, F. (2015). Development Of Small And Medium Enterprises During Post Nationalization Period In Pakistan: Issues, Challenges And Remedies. International Journal of Research in Social Sciences 4(1), 66-78.

Soomro, R. H., & Aziz, F. (2015). Analysis of Small and Medium Enterprises’ Definition: National and International Perspective. International Journal of Physical And Social Sciences 5(1), 241-254.

Soomro, R. H., & Aziz, F. (2015). Strategic Posture of Small And Medium Enterprises of Apparel Sector In Pakistan .International Journal of Research in Social Sciences 4(1), 95-112.

Soomro, R. H., & Aziz, F.(2014). Analysis Of Economic And Technological Strategic Factors Affecting The Performance Of Small And Medium Enterprises Of Apparel Sector In Pakistan. IBT Journal of Business Studies 10(2), 160-167 Published by Institute of Business Technology, Karachi.

Soomro, R. H., & Aziz, F. (2015). Analysis Of Social And Political Strategic Factors Affecting The Performance Of Small And Medium Enterprises Of Apparel Sector In Pakistan. NICE Research Journal 8(2015) 61-71 Published by Newports University, Karachi.

Ali, T. Y., Rasheed S. & Hussain, H. (2015). Drivers of Work Alienation: A Narrative Review. IBT Journal of Business Studies 11(2), 229-242Published by Institute of Business Technology, Karachi.

Ghayas E., Soomro, R. H. (2017). Impact of Influential Habits of Children on Parents snack Foods Buying Decisions In Pakistan. Journal of Business Administration and Management Sciences (JOBAMS). 1(1) SMI University, Karachi.

Ahmed S. F., & Soomro, R. H. (2017). Analyzing Performance of Islamic and Conventional Funds Listed In Karachi Stock Exchange. KASBIT Business Journal 10(1)6-30 Published by KASBIT, Karachi.

Sabir. S., Soomro, R. H. et.al (2017). Impact of Non- Financial Extrinsic Factors on the Performance of Pharmacies in Karachi. Journal of Business Administration and Management Sciences. 1(2)

Amin Hina., Ahmed F. , Soomro, R. H. (2019).Servant Leadership improves the knowledge sharing behavior of employees in Organization: A Case Study of Higher Education Sector in Pakistan. Eknomika. 2019(1).

Soomro, R. H., Hussain, S. A., & Ahmed S. F. (2017). Testing Overreaction Hypothesis in Cement Sector of Karachi Stock Exchange after testing Contrarian Strategy. Journal of Advanced Management Science 4(3) May 2016, 250-255.

Ahmed R. R., Channar Z. A. Soomro, R. H. et.al (2018). Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-based Multivariate Approach. Symmetry. 10(721)

Ahmed, R.R.; Streimikiene, D.; Berchtold, G.; Vveinhardt, J.; Channar, Z.A.; Soomro, R.H. (2019) Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan. Sustainability 2019, 11, 3436.

Imran, T.; Ahmed, R.R.; Streimikiene, D.; Soomro, R.H.; Parmar, V.; Vveinhardt, J. (2019) Assessment of Entrepreneurial Traits and Small-Firm Performance with Entrepreneurial Orientation as a Mediating Factor. Sustainability 2019, 11, 5301.

Bukhari, F.; Hussain, S.; Ahmed, R.R.; Streimikiene, D.; Soomro, R.H.; Channar, Z.A. Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products. Sustainability 2020, 12, 356. .[IF=2.592]

Yawar T. Soomro, R.H.; Rashid, S. “The Mediating Role of Organizational Cynicism in Causing Work Alienation in Higher Educational Institutions. Journal of Business Strategies.

Streimikiene, Quraishi J, ; Soomro, R.H.; Ahmed, R.R; Vveinhardt, J. Gurellia Marketing Trends for Sustainable Solutions: Evidence From SEM Based Multivariate and Conditional Process Approaches. Business Management and Economics 2019, 11, 5301.

Ahmed, Rizwan Raheem & …Soomro, R. H. “Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis.” Sustainability 12.1 (2020): 439. Available: http://dx.doi.org/10.3390/su12010439.

Ahmed, Rizwan & Streimikiene, Dalia & Channar, Zahid & Soomro, Dr. Riaz & Streimikis, Justas. (2021). E-banking Customer Satisfaction and Loyalty: Evidence from Serial Mediation through Modified E-S-QUAL Model and Second-Order PLS-SEM. Engineering Economics. 32. 407-421. 10.5755/j01.ee.32.5.28997.

Khan, M. A., Arshad, I., & Soomro, R. H. (2020). Determining Customer Satisfaction and Loyalty in Banking sector of Karachi, Pakistan. KASBIT Business Journal, 13(1), 142-159.

Ahmed, Rizwan & Streimikiene, Dalia & Soomro, Dr. Riaz & Streimikis, Justas. Digital transformation and Industry 4.0 initiatives for market competitiveness: Business integration management model in Healthcare industry. Journal of Competitiveness. 21,2022.

Fakhr Uz Zaman, Sonia & Baig, Mirza Kashif & Soomro, Riaz . Communication Barrier and Customer Satisfaction In An Emergency Department: A Cross-Sectional Study Of Private Tertiary Care Hospitals In Karachi. (2025). Contemporary Journal of Social Science Review, 3(1), 480-493. https://contemporaryjournal.com/index.php/14/article/view/333

Soomro, Riaz H. & Shaikh, Hyder A. , Soomro, Arslan A. & Soomro, Fazal A.& Shaikh, Shanullah & Soomro, Ishfaque A. Determining The Factors Affecting Financial Well-Being Of Sole Proprietors In Shikarpur Pakistan. (2024). Contemporary Journal of Social Science Review, 3(1), 41-53. https://contemporaryjournal.com/index.php/14/article/view/246