Lecturer

Salahuddin Bhutto

Salahuddin Bhutto is BBA, and MSBA from NUML Islamabad. He is currently persuading his PhD from Sukkur IBA University. In addition to this he has eight (08) years of teaching and research experience at NUML Multan Campus. His research profile includes supervision of 05 students in their master thesis, and he has 04 research publications. Furthermore, he has been writing in leading newspapers like Dawn News, Express Tribune, and Daily Times since last many years. More than a dozen columns of him are published in these newspapers. He has worked in NBEAC accreditation core committee, and strategic management/and plan standards. At NUML Multan he has also served as Incharge QEC for more than a year. He has proven excellence in data analysis on softwares like SPSS, and SmartPLS. Currently, he is serving as visiting faculty at Sheikh Ayaz University, Shikarpur.
Email Address

salahuddin.bhutto2026@gmail.com

Location

Sukkur Sindh

AREAS OF EXPERTISE

Expertise in Marketing 

PUBLICATIONS

Antecedents and consequences of consumer’s attitude towards mobile advertising in Pakistan
S Bhutto, N Talib
University of Wah Journal of Social Sciences (ISSN: 2523-9449) 2 (1), 45-61, 2018

Job Design in Career Context: Empirical Evidence from Higher Educational Institutes
Z Masood Bhutta, H Ali, S Bhutto
The New Educational Review 60, 61-70, 2020

Hydro politics in Pakistan: A challenge to the National Unity
S Bhutto, A Ahmed, M Hussain
International Research Journal of Management and Social Sciences 5 (3), 301-315, 2024

The Mediating Role of Self-Efficacy on the Relationship Between Organizational Support and Job Performance Among Early-Career Employees in the Private Education Sector ZM Bhutta, ZA Rajper, AA Wassan, S Bhutto The Knowledge 4 (4), 169-180, 2025